Case Studies
A collection of real-world scenarios that demonstrate how Gordian helped actual organizations take strategic, decisive action to protect their people, operations, and reputations.
IP Protection
Scenario
Imagine leading the largest and most profitable division within a technology company. You enjoy a 75% market share in the US and 65% globally, with high consumer confidence and a robust value chain ensuring global distribution.
However, this popularity comes at a cost. Over the last three years, you come to see trends that give you pause. There has been an increase in rebate fraud, distribution channels are receiving warranty products that seem to be failing at high rates. Your market share in developing economies (normally known for solid growth) is shrinking. Your competition is a sensing opportunity, particularly in B2B and enterprise sales and marketing and sales teams are at a loss for the root cause until a government agency returns a pallet of product on a recently won bid.
Threats
Counterfeit products, resembling but not consistently performing like your own, indicate targeted, sophisticated criminal enterprises exploiting your success. These schemes infiltrated the OEM’s distribution channels perpetrated by sophisticated, focused, well-resourced and decentralized criminal enterprises.
Damaged consumer trust and increased warranty claims.
Competitors capitalize on vulnerabilities in developing markets.
Government scrutiny and loss of customer confidence threaten future contracts.
Solutions
Gordian Risk Solutions deployed a holistic, cross-functional approach to combat counterfeiting:
Legal, Operations, Marketing, and Product Engineering worked together to tackle vulnerabilities
Enhanced oversight and audits eliminated counterfeit infiltration points.
Leveraged insights to identify risks and disrupt criminal operations.
Outcome
Counterfeits were removed, restoring consumer trust and reducing warranty claims.
Market share stabilized in developing economies, protecting future growth.
Government confidence was regained, safeguarding future contracts.
Protect Your Brand & Market Share
Contact Gordian Risk Solutions to learn how a cross-functional approach can safeguard your intellectual property, restore trust, and strengthen your competitive edge.
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